We
were once working with
a highly respected organization,
in one of the newer
divisions that had
been set up a few
years previously. The
manager leading this
division -- let us
call him Suresh -- had
successfully built it
from scratch. But the
division suddenly
started experiencing
problems, dropping
sales and customer
satisfaction among
them.
During
our first meeting with
Suresh, one of the
things we gathered was
that he was very proud
that they were a
“happy family” in
the division. On
meeting his
subordinates, we got
conflicting signals
about the state of
cohesion in the team.
One of his deputies,
considered a
high-potential manager
and recently posted to
this division,
mentioned that he had
asked the corporate
office to move him out
prematurely, even
though it would have
adversely affected his
career prospects in
the company.
As
we went into more
details, it became
progressively obvious
that the issues the
division was facing
had less to do with
the environment or the
numbers, which we
thoroughly crunched to
make sure, but with
Suresh’s leadership
style. When he started
building the organization,
he followed an
individualistic and
directive style, where
most of the decisions
were taken by him --
and was appropriate
for the evolutionary
stage the organization
was in. When we met
Suresh and his team,
the business had
reached a steady state
and required a
delegative leadership
approach. However,
Suresh continued with
the style he had
followed for a long
time and, hence, was
more comfortable with.
The nature of the organization
changed, but his
leadership style did
not.
To
cut the story short,
once Suresh moved to a
similar position where
he had the opportunity
to build something new
again and another
manager brought in to
replace him,
everything again fell
into place and growth
resumed its normal
trajectory.
There
was nothing wrong with
Suresh, or his
management style. It
was just that the
right man in the right
place, with time,
became the right man
in the wrong place.
More importantly, the
solution, at first
sight, had nothing to
do with the symptoms.
You
go to your doctor
because you have a
headache. Without
questioning you
thoroughly about your
symptoms or developing
an understanding of
your lifestyle, he
tells you to “take
two aspirins twice
today and drop by
again tomorrow”.
Will you follow his
advice?
Yet
such advice is
routinely dispensed
and acted upon in the
corporate world. To go
back to the example of
Suresh, a lot of paper
could have been used
up in suggesting ways
of increasing sales or
improving customer
satisfaction, but that
would have only been
addressing the effect,
not the cause.
But
more often than not,
most managers do
precisely that. They
focus on the visible
issues and not the
factors that caused
the problems in the
first place. Not that
they can’t get to
the bottom of things.
Because they are busy
fighting so many fires
simultaneously, fixing
up a problem for good
will take them away
from attending to
other issues which too
are competing for
their attention. The
practical thing is to
find a satisficing
solution to get the
problem off their
back, and move to the
next crisis. (Satisficing,
a term coined by
Herbert Simon, is a
cross between
’satisfying‘ and
’sufficing‘. It
refers to the fact
that when human beings
are presented with
numerous choices, we
usually select the
first reasonable
option, rather than
the best one
available).
Often
insights result from
what is not present,
than merely from what
is. To illustrate from
a Sherlock Holmes
exploit: In the story
‘Silver Blaze’,
Holmes investigates
the mysterious
disappearance of a
horse that had been
widely tipped to win
an important race.
Someone stole into the
stable and snatched
the horse, without
alerting the guard
dog.
During
the investigation,
Inspector Gregory asks
Holmes: “Is there
any other point to
which you will like to
draw my attention?”
Holmes says: “To the
curious incident of
the dog in the
night-time.”
Inspector Gregory
retorts: ”The dog
did nothing in the
night-time.” And
Holmes says: “That
was the curious
incident.”
Holmes
deduces that it was an
insider-job, the
abductor must have
been someone the dog
knew well. Finally, it
turns out that the
horse’s trainer was
responsible.
To
offer a real-world
example, recently a
high-end Indian
retailer discovered
through store sales
data analysis that
womenswear sales shot
up over the weekends.
The cause is a
no-brainer; more
families visited the
stores during this
period. But, looking
at it from another
angle, the key insight
was: Teenagers stayed
away when families
were around.
Subsequent analysis of
teenage sales and
footfall data
confirmed it. And the
placement, promotions
and pricing were
adapted to take
advantage of this
revelation.
Managers
have problems to solve
and are always under
pressure to get things
done. They do not get
the time to probe
beneath the surface to
try and develop an
understanding of the
key variables and
their
inter-relationships.
The focus is on
short-term fixes to
paper over the cracks
than on identifying
root-causes and
instituting processes
to solve, and
eventually, prevent
problems. This
managerial ‘Problem
Portfolio’
unfortunately ensures
a satisficing solution
for tackling the red
flag indicators.
But
the most important
question is: Are you
doing it too?
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