Articles
by Anoova's Strategy and
Leadership Practice, originally published in Wide
Angle, our
monthly guest column in Businessworld,
India's largest-selling business magazine.
Read
the articles
We
Support
Do You Want to Sell More? Cut Costs? Best Your Competition?
A
highly regarded boutique management consulting firm based in India, we strongly
believe that
practical and innovative
solutions are usually not the most complex or expensive ones.
We help established
entrepreneur-led firms
grow even
more successfully.
We work with ambitious,
forward-looking
entrepreneurs looking to
move to the next stage,
through helping them
grow successfully using
smart moves. Using
brainpower, not money
power.
We have consulted for
entrepreneur-led firms
ranging from
entrepreneur-led
publicly-listed
companies,
PE and VC funded firms,
privately-held market leaders, to those led by the
father-son duo working
towards getting to that
stage.
We provide practical,
implementable advice.
Advice which generates
immediate results.
The
collective experience of our team spans the areas of strategy, marketing,
technology, operations, leadership, organization development,
knowledge management
and finance.
Read articles
by
Mohit Malik of Anoova's Strategy and
Leadership practice, originally published in Wide
Angle, our
monthly guest column in Businessworld,
India's largest-selling business magazine.
'The
great end of knowledge is not knowledge, but action', is our guiding
philosophy at Anoova Consulting. We focus on producing results for
you by putting knowledge to practical and profitable use.
There are five tenets
we observe rigorously and which govern our every action:
1.
To put client
interests ahead of Firm interests.
2.
To serve
the client in a superior manner.
3.
To adhere
to high ethical standards in everything the Firm does.
4.
To preserve
the confidence of clients.
5.
To be ready
to differ with clients and tell them the truth even if it hurts.
Q.
What does a consultant do when he sees the light at the end of the
tunnel?
A.
Orders more tunnel.
How
often is the above statement, humorous as it is, actually closer
to the truth?
In
many ways, this statement sums up many of the key issues surrounding
professional services:
Firstly,
and most obviously, repeat business is good business. Perhaps there
are other ways of ensuring repeat business, however, than the above
suggests. We focus on those.
Often
there are ethical issues in the provision of professional services.
For us at Anoova Consulting the interest of the Client comes first,
always and everytime.
We
refer to our approach as Guerrilla
ConsultingTM
:
Just as the Guerrilla flourishes on frugality, we
devise practical plans that use the least resources. We use brainpower
and not moneypower to accomplish results.
Does the Guerrilla welcome change ? He thrives on
it. We help you devise practical approaches for creating value
for your business and the steps required to turn your organization
into an agile and nimble and change embracing Guerrilla
EnterpriseTM.
Is there a way for turning your competitor's size
into an advantage for you ? If your fiercest opponent is gaining
momentum in the marketplace. How can you turn that momentum against
him? Your arch-rival keeps beating you to the punch, cutting into
your business with superior speed. What can you do to flip the situation
around and win back your customers ?
Our Guerrilla ConsultingTM approach aids in crafting the solution which gives
you the advantage. Our focus is on big ideas and Guerrilla tactics. Guerrilla ConsultingTM
is
meant to help you grow your business with a minimum of expenses
& a maximum of smart moves. It increases solution effectiveness,
permits faster project completion, and reduces engagement risk.
We partner with you to make a significant contribution to
your competitiveness
and profitability.
For us at
Anoova, your bottomline, is the bottomline. You pay us for results, not fancy
suits.
Our
aim is to provide you with solutions that help you grow,
save, thrive.
